Saturday, October 27, 2012

A Visit to 220 Elm



On my recent trip to High Point, NC for the Fall Furnishings Market, I had the opportunity to tour 220 Elm. One of several clusters of large scale buildings housing showrooms, 220 Elm is located right in downtown to High Point. The building features four levels of showrooms under one roof, ranging from residential to commercial, and is a go to source for contemporary furnishings.

Just outside the main entrance to 220 Elm is a colorful courtyard filled with contemporary outdoor furnishings, a great place for visitors to congregate.


One of the showrooms located within 220 Elm is the Leif Petersen showroom, which carries a range of European brand furniture lines.


A credenza from the Italian company Antonella Italia has a unique shape to it.


Loved these cluster of pendants (mounted from a single canopy) which is featured over a dining table upon entering Leif Petersen.


These colorful chairs by Flux are a hit! They come knocked down, folded like an origami shape, made of strong durable polypropylene, and are suitable for both interior and exteriors. Although they are surprisingly comfortable, cad add a separate cushion for extra padding and color.

The showroom also offers several flooring lines, such as this rug collection by Linie Design, the thick pile shaggy area rugs in a range of colors are all handmade.


A line of casegoods from Sangiacomo features many unique shelving and wall units. This wall mounted unit with a flip down panel and interior lighting makes for a great bar, especially in compact settings.


A contemporary, versatile wall unit for tv and storage also showcases various lighting features.


These modular, stackable drawer units are really cool - can stack to your desired height and vary the openings.


A larger rectangular version, which also come in a range of colors.


Within some are a single drawer panel disguised as two compartments, maintaining the clean, simple, modern look.


A selection of lighting lines is featured through out the Leif Petersen showroom, loved these globe pendants.


Some lines within the showroom are great for specifying commerical projects, such as these cafe tables and colorful chairs.


One really fun line is by Miniforms, which embraces technology with many of their casegood pieces featuring iPod docks, iPhone charges built within a side table, and other tech hookups conveniently built into the piece of furniture. We are all proposed their side tables built with iPhone charges be located within the lobby of 220 Elm - it would become are go to place for charging up!
Thank you to Heinz of 220 Elm for hosting us for a fabulous lunch and an afternoon of showroom tours!

Thank you to High Point Market Authority for putting together another great market, as always!

[All photos by Jill Seidner Interior Design]

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