Monday, September 7, 2009

Would you like a little wine with your design?


As much as I enjoy residential interior design, I like retail design too. In this day and age, retail design has really taken traditional store design a step beyond. Commercial interior finishes are truly intriguing and having worked for commercial design firms, I often find myself applying finishes used in commercial projects into my residential projects. To keep up on the trends of retail design, I follow such sites as DDI and Retail Design Diva.

A recent post on Retail Design Diva featured this wine shop located in Greenwich Village, NYC. I thought it was so interesting, just had to feature it! It was designed by the commercial design firm MADLAB LLC based in New Jersey. The 600 sq ft store just happens to be located right next door to Jonathan Adler's Greenwich Village boutique. (Speaking of having a little wine with your design...)

The story behind the project is the typical scenario: design process underway, custom features & design elements drove the costs way up, and the price tag was beyond what the shop owner had ever imagined. Instead, MADLAB brought in an artist/design team to work with second hand furniture/thrift store finds and leave the raw space as is. The result is a 25-foot long massive assemblage of furniture (all painted in white) in which to display the wines in a clever way.

I guess this story reverses the philosophy of bringing commercial finishes into residential projects, instead second hand furniture turns into retail chic!

Take a look:







Le Vigne NYC

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